Archives March 2019

As you’ll see, there are many ‘flavors’ of affiliate marketing: different approaches, different platforms, most of which can rightfully be termed “affiliate marketing”.

You probably have your own notion of what affiliate marketing looks like, what comes to mind when you think about the business of affiliate marketing product review sites, Amazon affiliate links placed on a blog or within articles, promoting affiliate products to a mailing list, etc.

This is not intended to be an almanac of disparate affiliate marketing tactics.

Overview

1. Choose Your Niche / Topic
2. Develop Your Keyword List
3. Create Your Content
4. Build Your Website
5. Monetize Your Website
6. Drive Traffic
7. Optimize & Improve
8. Expand

Conceptually, affiliate marketing like this is fairly simple & straightforward: Choose your topic, determine which keywords & phrases are used to search in that topic, write articles optimized for those keywords, build the site using the content you created, add links to related affiliate products, then get the attention of people interested in the topic. For additional help on this affiliate marketing process:

• Visitors show up to browse the content,and some percentage click through and buy from your affiliate links,thereby generating your profits.
• Here,we will break this down into a series of digestible and doable steps,building one on top of the next,until you have your business up,running,and generating revenues.
• None of these steps is terribly complex or mystical; in fact,most have many ways to accomplish them,even many ‘right’ ways. But the difference between just ‘doing’ them,and doing them in a way that gets the results we’re after,while often subtle,are absolutely the difference between success & failure.
• There are many ways to choose a niche, build a site, and drive traffic, but only a few will that result in strong, continuous conversions the sales that produce your profits.

What is a niche anyway?

Your niche or topic is the basis of your website – it’s what your site will be about,it’s “Reason For Being”.

Choose the ‘wrong’ niche,and the best you can hope for is a constant struggle; more likely you’ll simply fail.

Choosing the ‘right’ niche won’t, by itself, insure success, but it is the single biggest determining factor, and what drives all subsequent steps.

If there’s anything ‘hard’ about picking your niche,it’s having to choose from so many excellent potential opportunities.

Once you know how to come up with and qualify niche ideas,the real fun begins – because as you’ll see,there are a near-infinite number of
good,lucrative niche site ideas waiting to be exploited. Your biggest problem will be deciding which to pursue

That said, I often hear from people who are just starting out that choosing a niche is difficult or frustrating even mindboggling.

The four most common “complaints” I hear are:

1. Not knowing where to begin;
2. Not being able to come up with good ideas;
3. Not knowing if an idea will be profitable;
4. Not knowing if an idea is achievable.

One of the most important aspects of choosing your niche or topic is your “Reason For Being”.

Your Reason for Being is the reason your website exists,the justification for visitors to go there. Without a good,clear Reason for Being you’re sunk before you even begin.

Reason for Being answers the question “why would someone take the time & effort to visit your site”,shapes the approach you take,and dictates your content.

Suppose I have a passion for animals,and decide I want to create a site in the ‘pets’ niche.

After brainstorming,looking around online,thinking about my own experiences, etc..,I decide to create a site about keeping pets for apartment dwellers. Having lived in big cities and being a pet lover, I know there are unique challenges and restrictions for pet lovers in the city. Large or very active dogs, for instance,don’t typically do well living in an apartment. If it’s a walk-up, that poses additional challenges. Even tropical fish can pose problems very large aquariums are immensely heavy and require firm, strong flooring underneath.

If I were to simply build a site without consideration of my Reason for Being,it would end up being a hodge-podge of marginally-related articles,with little cohesion or connectedness.

Looking at this example,however,I can come up with a clear,strong Reason for Being: addressing the specific challenges facing apartment dwellers who want to have a pet or pets. Now,instead of assembling a hodge-podge of articles,I can map out a strategy that will dictate my content:

• Dog breeds that adapt well to apartment living
• Desensitizing your dog to noise & activity
• Treadmills: exercising your dog when you can’t take him out

Your Reason for Being provides the reason for someone to visit your site. The clearer and more specific your Reason for Being,the better off you’ll be.An easier,obvious example is a review site. A site reviewing coffee makers would have as it’s reason for being,comparing different coffee makers in order to make a purchase decision.Improving the Reason for Being,we might instead build a review site around a narrower,more specific choice,for example “Home Espresso Makers”.

While there may be less people looking,it will be considerably easier to get and convert visitors looking to find out about and purchase a “Home Espresso Maker” than just a generic “Coffer Maker”.Taking that a step further still,”Home Espresso Makers For Price-Conscious Shoppers” is a clear,direct,and specific Reason for Being.

Someone looking for a low-priced home espresso maker will literally light up if they find a site devoted to “Home Espresso Makers For Price-Conscious Shoppers”. Examples of strong Reason for Being’s include:

• Review & comparison sites
• ‘How To’ and tutorial sites
• ‘Top X’ and ‘best of’ sites
• Unique solutions (i.e. ‘home remedies’,or our example above,etc)
• Expertise sites
• Unmet needs
• ‘Better mousetraps’

Whatever niche or topic you decide on, make sure you frame it with a clear, specific Reason for Being.

By John Sage Melbourne

If it doesn’t pay off the first time,forget it.

Never ever stick with an investment since you believe it owes you money. How can an investment owe you anything? If initially you do not be successful,to hell with it.An investment is not a relationship that you can ‘save’ if you work harder at it or stay with it longer. You understand everything you need to understand about it now,you can see its efficiency right in front of you. Don’t get connected to it,stay mobile– you do not get any additional points for commitment here!

Minor Axiom XV: Never ever try to save a bad investment by “averaging down”Averaging down implies purchasing into an investment that you are currently in and loosing in the hope of averaging your buy in price at a lower level in order to make up the loss you have currently incurred.A better method is to take you loss and move on.

Follow John Sage Melbourne for more professional property investment advice.

Speculative method

Don’t preserve with a stopping working investment. Maintain your freedom to act upon new financial investments without the reference to your current investment or trying to recover a loss position.

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Digital mapping is used by such companies as the Thomas Guide,(which are used by many delivery and taxi companies to navigate and find their way around cities and towns) are loaded into the many electronic devices (such as mobile phones,tablets and GPS devices) that are being used today. These digital maps can then be displayed on the device. However,in order to work out the current location (and display this on the device) a phone or satellite signal needs to be available.

Just as is the case with the well known hard copy maps,these new digital maps work to help people navigate to and from the various places they need to get to. However Digital maps are actually much easier to use than their hard copy cousins. All you have to do is enter in the current location (sometimes this is not needed if using a GPS) and the destination,and then press a button,the system does all the work.

There’s no need to leaf through the index of the places on the map book to find the right page and location on the hard copy. The electronics do all this hard work. Thus thanks to the dawn of the Internet,finding your way around the World has become easier than ever before (do you remember having a whole set of yellow post it notes on your mapbook or A to Z?). Today,truck drivers,cab drivers,uber drivers,lyft drivers,delivery drivers,and more are all able to navigate their way around the nation with ease.

Digital mapping relies on satellite imagery. Sometimes this imagery is slightly out of sync with reality or needs to be updated as new roads are constructed and opened up. It’s vital to keep this in mind and be aware of this while using a digital map. Other issues to watch for are one-way streets that may not always be properly marked on a digital map and streets that stop and start with something in between such as a park or body of water. In the latter case,sometimes there is no bridge and you have to use a ferry,some GPS systems do not show this well enough,and if you are not careful you can drive into the water,not a good thing to do.

GPS or Global Positioning System works on this very principal. The mapping information is loaded into the device and the satellites then interrogated to find the users current location. The software on the tool then directs the person to their destination. GPS relies a lot upon digital mapping and the satellites it uses,as without that later it wouldn’t work.

Once the physical location of the destination are converted from an address to the coordinates on the map,(this by looking up the data on the database held on the device) the GPS uses this to aid the driver in locating and getting to their destination.

The software that communicates with the satellites then converts this information into a series of instructions that the GPS then relays to the driver,telling the driver where to turn and what route to take. The system tracks the drivers location throughout the trip and if the driver makes a wrong turn,the system will relay this matter to the driver and tell them to take thecorrect turns and use the right routes that will put them back on the right track to their destination.

Thanks to today’s technology,it’s not difficult to find addresses any more and more businesses than ever before are using GPS devices to their fleet vehicles. Drivers will also note that the GPS devices can detect everywhere that they go and many businesses are utilizing this information to locate lost or stolen vehicles and drivers who may require assistance in an emergency. Digital mapping is the wave of the future and more people and companies than ever before are using it today.

By John Sage Melbourne

All markets show the expectations of the marketplace participants in response to current market conditions and expected market developments.

Individuals tend to be usually greedy when they think the rate will rise. Alternatively,they can quickly become controlled by fear and panic when they think that rates will fall. Human nature in this respect is the very same in all investment markets all over the world.

All investment has an aspect of speculation and all speculation should in turn be based upon premeditated estimation. There are various categories of market participants:

• The trader who works on the time frame of a couple of days or weeks
• The speculator who works on the time frame of a couple of weeks to less than a year and
• The investor who works on an amount of time of a number of years or more.

All market participants need to be prepared to take a contrary position to the marketplace when the crowd moves the marketplace above or listed below its real worth.

Follow John Sage Melbourne for more expert property investment advice.

Each participant should keep a clear head,devoid of emotional response.Your most crucial tool is a rational objective methodology on which to make sound investment decisions.

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The people you depend on to keep you cool in the dog days of summer are HVAC companies. But are some air conditioning repair men actually taking advantage of you. Recently we went undercover to find out what’s really going on.

When your air conditioner breaks, it’s an emergency. No one likes to be excessively hot not to mention the effect the heat has on air quality which makes it difficult for those with breathing problems. So, when it breaks, you call the AC Company of course trusting them to come and fix the problem at a fair price, but are they really providing you the best solution at the best price? We’ve found that some companies are blowing you hot air when they hand you that big bill.

We called in a few companies to cool our house down. But when these AC repairmen show up we found that many of them were either being dishonest or all together incompetent. One after the other tried charging us big money for repairs that other experts say we didn’t need. We set up our test of these companies right smack in the middle of a heat wave.

First we rented a house in Delaware and had 3 AC experts inspect our system from top to bottom. All 3 reported that the AC system was in great to very good condition. Then we brought in another expert to set up a common and easy to fix problem with the system. He set up a simple broken wire that shuts the unit down. He said he would charge less than $200 to fix it. We found that other technicians tell us that you need other work done to fix this problem. This begs us to ask, “Are you either being incompetent or are you just simply being dishonest”?

Once we set up the easy to fix problem, we called in six separate AC companies to come out and fix the problem. The first contractor finds our broken wire but instead of fixing it he wants to charge us for an expensive part. The part he wants to charge us for is called a capacitor. He wants to charge $395 to replace a part that we originally had inspected and found it had absolutely no problems. We called him out on this assessment and he left in a huff declining to comment or return our calls.

The next guy finds and fixes our broken wire rather quickly. But, instead of leaving it at that, he recommends we replace an expensive part saying that the unit is leaking combustible fluid. He claims it needs to be fixed today in order to fix the problem. The cost,$692! The part he claimed was leaking simply displayed harmless rust.

The 3^rdcompany tries to charge us for several expensive parts totally $850! The 4^thcompany claimed we needed new parts as well, including one that didn’t even exist in the system. The price for his repair $950! At least this company ended up firing that technician for his dishonesty. The 5^thand 6^thcompanies did the same thing with trying to charge us for unnecessary repairs and parts.

In the end,6 out of 6 companies tried to charge us for parts and repairs we did not need. Honestly, we did not expect to see this level of dishonesty or incompetence from so many HVAC contractors in the area.

Experts say that you should get your unit serviced every year so it doesn’t break in the middle of a heat wave but even if it does of course despite what we found there are actually very honest A/C companies out there. To make it easy to find one in Delaware at least, we recommend you start with.

Is neurofeedback the new workout for the brain?

Neuroleap,run by Kumaar Bagrodia,provides neurofeedback as a standalone treatment which claims to treat Attention Deficit/Hyperactivity Condition (ADHD),drug abuse,eating condition,depression and several other issues without any side-effects or tablets. telegraphindia.com

Education Professor Examines Neurofeedback As A Non-Medicinal Alternative For ADD/ADHD

As such,its effectiveness has not been adequately validated. La Marca views his research of Neurofeedback as a potentially significant break-through in the safe treatment of ADD/ADHD,which might be utilized in schools. Basically,individuals with ADD/ADHD … Seton Hall University

Neurofeedback Treatment an Effective,Non-Drug Treatment for ADHD

Tablets are not the only way to handle your child’s unsuitable or maladaptive habits. Neurofeedback treatment is a safe,non-invasive,alternative option for the treatment of attention-deficit hyperactivity condition (ADHD) in kids and teenagers. Psych Central

Neurofeedback: An ADHD Treatment That Retrains the Brain?

A controversial treatment for getting rid of attention deficit disorder is getting new respect. Called neurofeedback treatment,it supposedly re-trains the brain to produce electrical patterns related to calm and focus. While the method is … US News Health

Study of neurofeedback as scientific treatment for kids with ADHD to start in Asheville

Press release from UNC Asheville: Asheville will be one of two sites for a brand-new scientific study,moneyed by the National Institutes of Mental Health (NIMH),examining the efficacy of neurofeedback as a treatment for kids with ADHD (Attention Deficit …Searching For -.

If you serve people in your area or nationwide with a great or unique product or service,you can’t expect people to magnetically come to you when you’ve just started your business. One of the biggest challenges a new start-up business has is attracting clients. Here are ways you can leverage online search to build credibility and make yourself THE “go-to” person that people look for when they’re finding products & services in your niche.

Advertise Yourself Where People Are Searching For You

This is the ultimate driving factor that makes an SEO campaign successful. In fact,it is at the heart of every marketing campaign,digital or not.

If you want to make the most of your marketing dollars,you have to place yourself right in front of the people that WANT to buy your product from your type of business. This is called Laser-Focused Niche Targeting.

On Google,this is accomplished by finding the phrases that people use when they conduct an online search for your product or service.

All your SEO work revolves around one main search phrase. Be sure to select the right search phrase,because if your phrase of choice is mismatched to your target market,will you be getting the leads you want? If your phrase of choice has very little search volume,will you even be getting the amount of traffic you want? That’s where experienced help from really comes in handy.

So what is your target demographic? What are they looking for? What buyer markets are these people found in? You need search phrases that are a perfect match with your answers to these aforementioned questions. For example,”plumbers in Toronto” and related long-tail queries.

To mix & match the phrases that are the best sources for high-intent buyer leads inside your specific market,consult an agent such as who uses Google Keyword Planner or Ahrefs to find an entire lexicon of these buyer phrases.

Branding Yourself Is Vital to Any SEO Campaign

Take a look at the world’s most successful businesses. Apple,Coca-Cola,McDonald’s,Nike,etc. One thing you’ll find in common among all these is they’ve put forth the effort to establish their name in the marketplace as something that people recognize. They make their brand name prominent wherever people search for businesses like them.

The same is true online. Google knows a business is more likely to rank in the search engines when it takes the time to create properties to digitally brand itself. That’s because the more you see a company search dominated by properties belonging to its brand name,the more you want to do business with them,especially when they have a lot of customer testimony as proof of their great work.

You should hire an SEO agency that takes the time to create a rock-solid wall of branding around your company. Understands it’s all about how much real estate you dominate on the search engines.

You Have Great Content,But How Do You Get It To Be Read?

Any good search engine optimized website has a lot of content. Content,in fact,that satisfies any questions that a consumer may want to know before choosing to do business with anybody. Content that is useful to your target audience.

But how do you get people to read that content?

If you want your content to be read,you need to make the effort to get it visible to a wider audience. SEO content marketing is the way to do just that.

When it comes to well thought-out digital marketing and SEO campaigns,you’ll find that your content and brand is marketed using very creative ways that tap into where people are looking & what they’re looking for.

SEO content marketing includes publishing your very best,most attractive content on external sources such as social media,and distributing it in the news.

Great digital marketers do it in a way that it also drives traffic to your website and gives you a major search engine organic ranking & traffic benefit.

Now THAT’s how you build awareness of your unique marketing values!

Overall,we know you’ve found this article to be useful. We’re excited that you have now learned about the core components of an SEO campaign. Now,get to work,and sign up to work with ,our recommended Toronto SEO agent!